Privacy Policy


Effective Date: 28th May 2026


Last Updated: 28th May 2026


Welcome to the Privacy Policy for Martin Carter Photography ("we," "us," or "our"). We operate the website https://www.martincarter.photography/ and are committed to protecting and respecting your privacy.


This policy explains how we collect, use, process, and protect your personal data when you visit our website, enquire about our photography services, or book us for a wedding or photo shoot.


1. Important Information and Who We Are


Data Controller

Martin Carter Photography is the data controller and is responsible for your personal data. If you have any questions about this privacy policy or how we handle your data, please contact us using the details below:


  • Full Name: Martin Carter
  • Business Name: Martin Carter Photography
  • Email Address: martin@martincarter.photography
  • Geographic Location: Christchurch, Dorset, UK


Your Duty to Inform Us of Changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, grouped as follows:


  • Identity Data: First name, maiden name, last name, and username or similar identifier.
  • Contact Data: Billing address, delivery address, email address, and telephone numbers.
  • Transaction Data: Details about payments to and from you, and other details of products and services you have purchased from us.
  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data: Information about how you use our website, products, and services.
  • Visual Data: Digital images, photographs, or video footage captured during your wedding, engagement session, or portrait shoot.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious beliefs, sexual orientation, political opinions, trade union membership, or information about your health).


3. How Your Personal Data is Collected

We use different methods to collect data from and about you, including:


  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms on our website (such as our contact or enquiry forms) or by corresponding with us by post, phone, email, or social media.
  • During Photography Assignments: We collect Visual Data (photographs) directly during our contracted photography sessions.
  • Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies.


4. How We Use Your Personal Data

We process your personal data for several key business and operational purposes. Primarily, we use your Identity and Contact data to register you as a new client and manage your enquiries. Once booked, we process your Identity, Contact, Financial, and Visual Data to fulfill our contract and deliver our photography services—including shooting, editing, and digital gallery delivery—as well as to manage associated payments, fees, and charges. We also use your Identity, Contact, and Technical data under our legitimate interests to administer and protect our business and website, ensuring robust network security and IT support. Finally, while we may use your Identity and Visual Data to showcase our work in our professional portfolio, website, or social media channels, we will only ever do so based on your explicit Consent, which we secure via a model release before publishing any images from your private galleries publicly.


5. Sharing Your Personal Data

We do not sell your personal data. However, to deliver our services efficiently, we may share your personal data with trusted third parties who act as our processors:


  • Professional Software & Galleries: Digital client gallery platforms (e.g., Pixieset, Pic-Time) used to securely deliver your final, edited images.
  • Creative Collaborators: Trusted freelance photo editors or second photographers who are contractually bound by strict confidentiality and data protection agreements.
  • Business Tools: Customer Relationship Management (CRM) software, email providers, and accounting platforms.
  • Professional Labs: If you order physical prints or wedding albums, your name and shipping address will be shared with our preferred local print labs.
  • Legal Authorities: If required by law, we may disclose information to HM Revenue & Customs or regulatory authorities.


6. International Data Transfers

Some of our external third-party service providers (such as cloud storage or gallery hosting platforms) may be based outside the UK or the European Economic Area (EEA).


Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring that standard contractual clauses (SCCs) or International Data Transfer Agreements (IDTAs) approved by the UK Information Commissioner's Office (ICO) are in place.


7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.


  • Our website uses secure HTTPS encryption.
  • Your digital images are stored across secure, password-protected local drives and encrypted cloud storage systems.
  • We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.


8. Data Retention

How Long Will We Keep Your Personal Data?


  • Client Files & Contact Details: We will keep your Identity and Contact data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (typically 7 years for UK tax purposes).
  • Your Photographs (Visual Data): We aim to archive final edited wedding images for a reasonable period (typically up to 5 years) to allow for replacement requests, though we cannot guarantee indefinite storage.


9. Your Legal Rights

Under UK data protection laws, you have rights in relation to your personal data, including the right to:


  • Request access to your personal data (commonly known as a "data subject access request").
  • Request correction of the personal data that we hold about you.
  • Request erasure of your personal data (the "right to be forgotten").
  • Object to processing of your personal data where we are relying on a legitimate interest.
  • Request restriction of processing your personal data.
  • Withdraw consent at any time where we are relying on consent to process your personal data (e.g., using an image on social media).
  • If you wish to exercise any of these rights, please contact us atmartin@martincarter.photography.


You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.